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Homepage Gallery: IDC Analyst Report

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GovDelivery Releases Digital Communication Best Practices Guide for Public Sector

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UK DCM Email Guide

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Public Sector Expert, Dr. Gerald Power, Authors White Paper on Realising Benefits of Channel Shift

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Homepage Gallery: Channel Shift Whitepaper

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New Study Details Met Office’s Digital Communications Best Practices

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Homepage Gallery: Met Office Best Practices

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Integrated communication and social media forecast looks excellent for Met Office

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Met Office Best Practises

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Vehicle and Operator Services Agency

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Breckland Council

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Central Bedfordshire

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Homepage Gallery: UK CloudDelviery

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GovDelivery Chosen as Cloud Computing Supplier for UK Government G-Cloud Initiative

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Public Sector Sales Consultant

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UK Public Sector Digital Awards: Suffolk County Council Trading Standards wins for Best Social Media

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Herefordshire Council Takes School Closures Online

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Suffolk County Council Trading Standards’ ‘lethal weapon’ is shortlisted for award

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MHRA wins Digital Communications Award

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Homepage Gallery: Scott Video

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Solace Summit 2011

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UK - Newsletter - September 2011

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Derbyshire County Council

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Department of Health

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GovDelivery UK Newsletter, July 2011

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Homepage Gallery: LGIU

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Oxford University Press introduces customized-content email alerts for online law resources

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British public gives warm reception to digital messages

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Department of Justice (DOJ)

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Federal Aviation Administration (FAA)

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Internal Revenue Service (IRS)

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National Aeronautics & Space Administration (NASA)

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Federal Emergency Management Agency (FEMA)

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U.S. Food & Drug Administration (FDA)

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U.S. Coast Guard

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Federal Bureau of Investigation (FBI)

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U.S. Marshals

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Centers for Disease Control and Prevention (CDC)

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Library of Congress

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Department of Defense

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GovDelivery UK Partners

GovMetric Logo

About GovMetric

GovMetric is a division of rol Solutions Ltd, a leading provider of solutions that engage, enable and empower citizens and the community. GovMetric helps Local Authorities to optimise the effectiveness of cheaper access channels without seriously impacting service delivery. Over sixty district, county, unitary and London borough authorities are using the customer insight provided by GovMetric to deliver "right first time" services, making the most of their lower cost access channels and minimising expensive failure demand. For more information, visit www.govmetric.com.

Press Release 07/14/2011

GovMetric and GovDelivery Partner to Delivery Comprehensive Services to the Public Sector GovDelivery, the world’s leading provider of government-to-citizen digital communication solutions, and GovMetric, a long established provider of solutions that engage, enable and empower citizen feedback, have announced a partnership to offer a comprehensive digital communication and measurement solution to local and central government in the UK.

About Jadu

Jadu is a leading global provider of web transactional systems, specialising in the design and development of enterprise wide websites, intranets and extranets. Jadu powers hundreds of government and private sector organisations across the world and is a leading innovator in providing customers with the tools needed to simplify and empower the web publishing and management process. Jadu's underpinning semantic-­‐web strategy is "to make content accessible to humans and machines". This is delivered by Jadu’s innovative web transactional solutions that enable customers to organise, manage and publish their information across the enterprise. Jadu empowers organisations and users to generate a maximum return on their investment (ROI) in web technologies.

Press Release 07/14/2011

Jadu Partners with GovDelivery and Opens New Channels for Government to Citizen Communication
Jadu has established a global partnership with GovDelivery to open up new channels for Government to Citizen communication. GovDelivery has become an Enterprise Delivery partner for Jadu, and will be developing a range of integrated widgets for the Jadu MarketPlace to open up new channels for Government to citizen communications. For more information, visit www.jadu.net.

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Email Results

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Professional Services

GovDelivery Professional Services Solutions

The GovDelivery Digital Communication Management (DCM) platform enables government to maximize direct connections with the public. GovDelivery professional services supports government organizations that want to incorporate multi-channel communication and engagement strategies deeper into the organization’s mission in order to:

  • Expand program awareness
  • Accelerate adoption of online services
  • Support citizen engagement
  • Improve citizen services
  • Reduce service delivery costs
  • Complement and support existing staffing

World-class audience building and multi-channel online and offline communication and engagement increase the success of any project, program, initiative, or organization.

GovDelivery’s professional services team offers well-defined solutions, leveraging the expertise of GovLoop, the only social network serving the government community, as well as running the world’s most effective digital outreach platform, which currently helps government reach nearly 20 million citizens directly.

Our Services Include:

Maximize Connection + Optimize EngagementStrategic Assessment and Planning: Establish an organizational baseline based on objectives, current technologies, and best practice benchmarks. Envision the future, establish tracking metrics, and deliver an actionable road map.

Training: Empower teams with knowledge, confidence, best practices, policies, and skills to optimize communication and engagement efforts.

Execution: Provide capacity to launch or accelerate key online initiatives with dedicated project management and support. Deploy targeted digital communications to enhance offline initiatives.

We can help you!

Ten common questions and challenges we help clients answer and resolve:

  1. How to reduce costs and improve performance by transitioning traditional communications and outreach investments to new media?
  2. How do we increase awareness and audience for pilot programs and campaigns?
  3. How to create a 21st century citizen or employee experience from online town halls to ideation?
  4. How to transform public perception, drive collaboration, and leverage citizen capacity?
  5. How to increase efficiency through automation with a shrinking staff and budget?
  6. How to decrease costs by getting citizens to engage in self-service online?
  7. How to increase followers and engagement on Facebook, YouTube, and Twitter?
  8. How do we find out what content and services our stakeholders really want?
  9. How can I better use the technology tools I am already paying for?
  10. What social media policies do we need and which records do we need to retain?

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Advanced Reporting

91 percent of online adults use email (Pew Internet & American Life Project), making it the most effective channel for government-to-citizen communication. 

Detailed reporting capabilities are fundamental to enhancing and measuring the effectiveness of communications.  Real-time tracking and reporting from GovDelivery enables system users to view email delivery metrics to ensure communications are achieving desired goals. 

Government-wide results: Over 50 percent of subscribers to federal government content open or click on an email at least once every 45 days.

Email Delivery and Response Tracking

View aggregated and individual email results. See who opened the email and which links subscribers clicked.  Reporting shows aggregated statistics and which items generated the most subscriber interest.

GovDelivery Email Delivery Metrics

  • Email messages sent and delivered
  • Recipients who opened each email and clicked through content on website
  • Links generating the most activity
  • Deliverability data

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Advanced Deliverability

Reach the public with important issues such as weather alerts or health information, without worrying whether messages are getting to your recipients. Everyday email deliverability becomes more challenging as an increasing amount of unsolicited mail continues to flood inboxes.  According to Jupiter Research, 25 percent of legitimate email messages never make it to the intended recipients, even though they’ve opted to receive them.

GovDelivery stays at the forefront of deliverability issues to ensure emails land in inboxes and not in junk folders. 98 percent of emails sent through GovDelivery make it to recipients’ inboxes, compared to an industry average of 80 percent (Source: Return Path).

Maintain whitelist status with major ISPs

GovDelivery maintains whitelist status with major ISPs to ensure email delivery.

Monitor “block” lists

A”block” list is an explicit list of senders from whom ISPs will not accept mail.  GovDelivery actively monitors these lists to ensure that it remains off them.

Maintain clean email lists

People change email addresses frequently, making it a certain that today’s clean mail lists will contain bad addresses tomorrow. GovDelivery automatically validates email addresses with ISPs and proactively removes invalid email addresses from lists.

Confirm permission

“Block” listers are imposing increasingly stricter permission standards for bulk email senders, including requiring senders to confirm permission to send to recipients. Permission to send to recipients is given when subscribers sign up to receive email updates.  GovDelivery automatically sends confirmation emails subscribers whenever a new profile is created or changes are made to an existing profile.

Adhere to federally mandated CAN-SPAM email compliance standards

Remaining on top of ever-changing anti-spam regulations is no easy task. GovDelivery dedicates significant resources to stay up-to-date on current email laws to ensure its clients are compliant.  

 

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Information-Sharing Widgets

Agencies can capture the public’s attention and reach a broader audience by using widgets containing compelling content. Information-sharing widgets are automatically updated with the latest news and information. Widgets are easily shared and can be placed on any website, blog, or social network page, increasing overall visibility, web traffic and subscribers.

Drive Subscription Rates and Increase Website Traffic
Citizens are encouraged to subscribe immediately while interested in the content displayed in the widget through an integrated subscription signup.

Reach an Expanded Audience through Information Sharing
Users posting widgets directly on other sites or sharing through social networking sites bring official government content to a broader audience.

Cross-Promote With Other Organizations to Bring Together Related Content
City, county, and state agencies can collaborate to offer widgets that stream updates on regional issues. Agencies can create topic widgets that bring together all updates on cross-governmental topics.

Key Benefits:

  • Official content is shared through an expanded audience and channels
  • Key topics capture attention in a visual and dynamic way
  • Enhanced public service
  • Easy setup and maintenance

Example Widgets

Single feed/one topic –
A widget that covers all notifications sent from an agency/organization or those specific to one topic. For example, the Wisconsin DNR provides headline updates to the public.

Network feed/multiple topics or accounts –
A widget that pulls together updates from any combination of organizations on the GovDelivery platform.

  • Federal Agencies can create topics widgets that stream news from each agency in a department or bring together all updates on cross-governmental topics. For example, the Farm Service Agency widget provides access to all FSA Daily Terminal Market Prices information releases for cotton, wheat, rice, wool... etc.
  • Local governments and state agencies can collaborate to offer widgets that stream updates from all entities on regional issues.

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Social Media Integration

Leveraging Web 2.0 tools such as blogs, widgets, and social media sites allows government organizations to reach an expanded audience. While these new media tools present an opportunity to enhance government-to-citizen communication, many organizations are concerned with a lack of resources with which to implement social media. Through GovDelivery Social Media Integration government organizations are able to automatically deliver updated content posted on social media sites to an existing email subscriber base.

Key Benefits

  • Reach the growing population of social media users
  • Enhance communication and message consistency
  • Save time by allowing GovDelivery to automate the creation of emails based on published social media content - no need to create the same message twice
  • Promote government services and information

GovDelivery Social Media Integration uses RSS, social media, and email to enhance communication with citizens and improve promotion of government services. Government organizations are already creating the content; utilizing GovDelivery makes distributing the content simple.

For more information on how GovDelivery integrates social media with existing digital communications solutions, view this feature sheet and fill out the form on the right to receive a demo or contact us.

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GovDelivery Collaboration Network

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GovDelivery Network

A government organisation can dramatically increase its reach by cross-promoting with other organisations on the GovDelivery platform. The unique Web 2.0 GovDelivery Network allows organisations to cross-promote related website content and subscription items with any of the more than 400 government entities using GovDelivery. The GovDelivery Network currently supports over 1,500 cross-organisation collaborations where partnerships are formed to cross-promote content and reach a dramatically larger audience

Key Benefits

  • More Subscribers and Improved Information Sharing. The GovDelivery Network allows the public to sign up for updates from multiple sources the first time they register as a subscriber. The Network provides for even greater personalisation capabilities by offering citizens even more subscription topics, across multiple organisations, from which to choose.
  • Better Cross-Promotion Among Organisations. Subscribers interested in the work of hse.gov.uk, and the information posted on the organisation’s website, may also find interest in information published to the website of Medicines and Healthcare Products Regulatory Agency, and their local health department. By offering updated information across the websites of similar organisations using the GovDelivery platform, the potential for organisations to reach and attract a brand new audience grows exponentially. Network partners can be at any level of government, including local authority, central government, european government, and international.

Potential GovDelivery Network Examples

  • Divisions within the same department or organisations within the same Local Authority - Examples: United States Department of Treasury and Financial Crimes Enforcement Center, Internal Revenue Service, and Bureau of Engraving and Printing; or Texas State Agencies
  • Same industry - Example: National Aeronautics and Space Administration, European Space Agency, Department for Energy & Climate Change, and Met Office
  • Cross-governmental portals - Example: Access to all options through parliament.uk
  • Regional audience - Example: Local Aurthorities, city councils and transit agencies in a geographic area

For more information on how becoming a cross-promoting partner can increase an organisation's reach, view this feature sheet and fill out the form on the right for a demo or contact us.

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Text Messaging

Citizens are constantly on the move and have come to expect to stay connected and receive information on their mobile devices. 48% of the public use text messaging as a way of communicating and getting the most up-to-date information.

With the right text messaging service government organisations can enhance proactive communication and citizen satisfaction.

Email-to-SMS: Conversion in under 30 minutes

Email-to-SMS

  • Email is automatically converted to SMS and sent to subscriber's mobile device.
  • Available for use with standard GovDelivery Digital Subscription Management platform at no additional cost.
  • Example Use: Health Information. Receive the "Health Tip of the Day" from HHS or "How to Reduce Spreading the Flu" from CDC.
Direct SMS: Instant sending of critical information

Direct SMS

  • Critical information is sent in native SMS and received by subscriber in real-time.
  • Integrates with GovDelivery digital communication solution.
  • Example Use: Emergency Alerts. Receive alerts for snow emergency, severe weather, evacuations, earthquake, homeland security, or crimes near your zip code.
On Demand SMS: Quick answers in real time

On-Demand SMS (2-way)

  • Individuals send a text message to query specific information from an organization and receive a quick, automated response.
  • Integrates with XML feed database (e.g. table).
  • Example Use: Transit Schedule / Status. Text "BART 12th" to 878787 and receive arrival time of the next two trains on any route passing through the 12th Street station.

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Ensured Delivery

The best communication plans only work if the messages reach their intended audiences.

GovDelivery messages reach the inbox 98.5% of the time, compared to an industry average of 88.5%

GovDelivery works hard to ensure technical obstacles don’t stop messages from successful delivery. From managing clean email lists to monitoring “block” lists, GovDelivery assumes the technical workload so government organizations can focus on what the message says with confidence that it will reach constituents and stakeholders:

  • Maintain whitelist status with major ISPs: GovDelivery proactively engages with major ISPs to maintain whitelist status. In working with solely government organizations, GovDelivery has earned an excellent reputation as a clean email sender and is able to leverage its size (in terms of number of organizations, number of subscribers, and volume of email sent) to establish strong relationships with ISPs. When listed as a valid and accepted email address, email is delivered to inboxes even if spam filters are in place.
  • Monitor "block" lists: GovDelivery actively monitors “block” lists that could prevent legitimate email from reaching subscribers. By actively monitoring the lists by ISPs and third-party listers, GovDelivery ensures public sector communications do not inadvertently make the lists.
  • Maintain clean email lists: GovDelivery automatically validates email addresses with ISPs and proactively removes invalid email addresses from lists before sending. Through this work, GovDelivery ensures non-working and undeliverable email addresses don’t cause ISPs to block official government communications.
  • Confirm permission: GovDelivery automatically sends confirmation emails to subscribers whenever a new profile is created or changes are made to an existing profile. This automated step ensures agencies and departments work within the increasingly strict standards imposed by “block” listers.
  • Adhere to federally mandated CAN-SPAM email compliance standards: GovDelivery dedicates significant resources to staying up-to-date on current email laws to ensure its clients are compliant, taking on the complete responsibility of monitoring ever-changing anti-spam regulations.

GovDelivery also gives government organizations the tools to track usage and ensure communications are achieving the goals of the organization through GovDelivery's Message Analytics. Using the metrics provided by Message Analytics, organizations can understand how people use information and modify content to meet the needs of constituents and stakeholders.
 

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Citizen Engagement Right Column

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Citizen Engagement

The public is demanding more information and transparency than ever before. Citizens want timely news and information. They want it accessible. And they want it through channels they choose. How can governments address these communication challenges?

GovDelivery, the leading provider of government communication solutions offers solutions that help agencies and departments meet and exceed citizen expectations. From automated updates and alerts through emails and text messaging, to GovDelivery’s Social Media Integration, GovDelivery is creating cost-effective solutions that improve outreach to citizens without increasing administrative workload.

Citizens want more than announcements. They want to be connected and to have opportunities for dialogue. Demands on government require agencies and departments to do more than inform citizens. They must engage them. GovDelivery "Discuss This Email" Blog presents government organizations with a great opportunity to initiate dialogue with its stakeholders and present topics for discussion.
 

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Integrated Communication Platform

Email. Text messages. Facebook®. Twitter®. YouTube®.

Today’s communications environment is fragmented and fast changing, creating challenges for government organizations that are expected to be more transparent, more timely, and more engaging.

GovDelivery, the leading provider of government communication solutions, overcomes these challenges for the public sector with its digital communication management platform that is proven for government organisations. GovDelivery’s scalable architecture provides integration capabilities that optimise all resources, content, and communication channels for large and small government organisations.

Website integration

GovDelivery’s automation connects website updates to subscription options.  The system monitors an organisation’s website for updates and automatically sends messages to subscribers based on their personal preferences.  This unique approach allows the subscription system to ‘piggyback’ on current workflow processes for keeping the website updated.  In addition, automated workflow is flexible so that the government can manually target messages even when website updates don’t occur.

GovDelivery provides an ever-expanding set of Web services that allows government organizations to fully integrate GovDelivery platform functions into their own applications.

Social Media Integration

GovDelivery’s Social Media Integration links new channels of communication with existing communication strategies and tools, providing faster avenues for reaching larger audiences. By integrating existing communication tools with social media sites like Twitter®, Facebook®, and YouTube®, agencies and departments improve workflow and broaden their communication reach to create large networks of support for programs and services – all with existing resources.

Government agencies and departments are already producing the content. GovDelivery provides the solutions to deliver that content through channels where it will be seen.
 

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Automated Delivery

GovDelivery provides agencies and departments with solutions to help them work smarter, not harder, providing cost-effective message delivery.

GovDelivery's digital communication management platform gives government organizations the power to automatically update citizens with timely and critical information about programs, services, and policy changes. GovDelivery proactively monitors organizations' websites, blogs and other online sites, and notifies subscribers of new information via email, text messages, and RSS updates. GovDelivery’s automated communication solution enhances the reach of official government content without adding to the workload.

GovDelivery’s Social Media Integration leverages new channels of communication by integrating existing communication strategies with social media sites like Twitter®, Facebook®, and YouTube®. Through this integration, organizations broaden their communication reach and improve their ability to create large networks of support for programs and services – all with existing resources and content.

Today’s fragmented media environment makes it too costly for organizations to monitor each medium individually or build the capabilities on their own. GovDelivery eliminates the cost barrier while raising the bar for communications outreach and citizen engagement.

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How GovDelivery Works

Use your existing content: no need to duplicate work or message

1. Utilise existing content.

GovDelivery takes the information government organisations are already creating and re-purposes it through email, text messaging, RSS and social media channels. The organisation can choose what content or Web page updates to promote – agendas and meetings, safety alerts, news releases, blogs – and then choose how to update subscribers, via emails, RSS or SMS text. System administrators can preview alerts before they are sent to subscribers.
Place links on your site and start reaching the public immediately

2. Place subscription links and promote automated alerts.

Offer subscription links for the information most requested or most important to stakeholders. Request a Web site review and suggested topics list.

Agencies and departments find subscribers where the public finds information – on homepages, department pages, within electronic newsletters, etc. Subscription links need to be placed in visible locations, with easy-to-see icons, and consistent promotion throughout Web pages and emails.

Personalization: Site visitors choose the content of interest to them

3. Citizens select the type of information they want to receive.

Subscription links take individuals to a menu of updates and information they can receive, including topics from partnering organizations. Building an ala carte menu of information and updates increases audience reach and gives people information they deem most valuable.
Messages are sent automatically in the requested format

4. Personalized messages are sent automatically via email, text message, or RSS.

Today, citizens are on-the-go, and they want their information to go with them. With GovDelivery's digital communication solution, subscribers choose how they receive their information, through email, text messaging, or RSS feed. With Social Media Integration solutions, agencies and departments have numerous options for keeping citizens and stakeholders up-to-date.

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Reach More People

GovDelivery’s industry-leading digital communication management platform leverages the power of digital and social media to reach large audiences across multiple channels. In an age when information is viral, GovDelivery helps government engage citizens with automated, proactive communication solutions. In an ever-diversifying media environment, GovDelivery puts the power of digital and social media in the hands of government to reach more people.

Be proactive.
GovDelivery’s platform gives organizations the ability to take messages directly to the public and build relationships with growing communities. Using proactive communication strategies allows for greater transparency and develops a culture of open government and civic engagement.

Leverage automated delivery technology.
GovDelivery opens the world of digital and social media to government agencies by creating solutions that link existing communication strategies on the Web with opportunities through email, text messaging, RSS and social media. GovDelivery’s automated communication delivery technology helps government work smarter, not harder, to reach larger audiences.

Harness the power of multiple communication channels.
Email. Text messaging. Facebook®. Twitter®. YouTube®. GovDelivery provides government organizations with solutions that move beyond simply informing citizens, and into the realm of engaging them directly through "Discuss This Email" Blog and enabling information sharing with Share This Email

Engage citizens.
Digital and social media channels have changed the communications game, enabling government to communicate with stakeholders, not talk at them. GovDelivery provides opportunities to engage citizens with quality and critical information and cultivate advocates for public services and policies.

Ensure your message is delivered.
Communication is only effective when it reaches target audiences. GovDelivery’s platform ensures critical information reaches constituents and stakeholders through active whitelists management, and maintenance of clean email lists. 98 percent of emails sent through GovDelivery make it to recipients' inboxes.

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Solutions

GovDelivery provides government organizations with a complete communication solution, utilizing the most powerful communication channels – email, text messaging, RSS and social media - to reach the largest possible audience.  GovDelivery’s digital communication management platform is a Software as a Service (SaaS) platform that provides organizations a fully-automated, on-demand public communication system.  Learn how GovDelivery works.

Email
Communicate using the #1 use of the Internet. It is the easiest way to reach the broadest possible audience.  Email is an effective channel to promote other communication channels.

Text Messaging
Deliver updates via SMS text messaging directly to a subscriber’s wireless device. Allow users to retrieve information from your organization in real time using 2-way (On-Demand) text messaging. Learn More.

Cross-Promotion
The GovDelivery Network currently supports over 1,500 cross-organization collaborations where agencies form partnerships to cross-promote content of interest to reach a dramatically larger audience. Learn More.

Web 2.0 & Social Media
Cross promote current content to social media channels.  Integrate with email subscriptions to promote the use of social media channels and reach more stakeholders. Reach an expanded audience and receive feedback and comments in real time to support engagement. Learn More.
 

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Jadu Partners with GovDelivery and Opens New Channels for Government to Citizen Communication

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GovMetric and GovDelivery Partner to Delivery Comprehensive Services to the Public Sector

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Norwich City Council deployed GovDelivery to improve government-to-citizen communication

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Norfolk County Council achieves channel shift cost savings using efficient digital communication

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DSA Shifts Communication Channels to Reduce Avoidable Contact and Enhance Service to Customers

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Legal and Privacy

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Digital Communication Management

GovDelivery is the only comprehensive digital communication management platform designed specifically for the public sector. This web-based solution monitors websites for content updates and automatically generates email or text message alerts when changes are detected on designated web pages. Alerts can go directly to subscribers or an administrator for approval and routing. Of course, messages can also be sent manually at any time.

Proactive Communication of Compelling Content for Enhanced Citizen Service

1) Personalization. Give citizens the information they want, when and how they want it.

  • Citizens are empowered with 10 to 40 times more subscription options than with standard email list software. The variety of relevant content allows organizations to experience a 300% to 1,100% increase in subscribers.
  • All content choices are offered in a single subscription system. Website visitors subscribe to information of specific interest to them, creating a portfolio of relevant information and delivery preferences (e.g. how they would like to receive their updates, via email, text message, or RSS alerts).

2) Automation. Streamline the process of communicating new information to the public. Learn More.

  • Use GovDelivery to monitor individual web pages or RSS feeds to automatically deliver email and text message (SMS) alerts to citizens when content updates occur.  
  • Choose to manually send emails and text messages (or add special content in email footers) when there is new and compelling content to promote.

3) Deliverability. Utilize proven delivery infrastructure. Learn More.

  • GovDelivery stays at the forefront of deliverability issues to ensure emails land in inboxes and not in junk folders. In fact, 98% of emails sent through GovDelivery make it to recipients' inboxes, compared to an industry average of 80% (Source: Return Path).

4) Cross-Promotion. Build a large audience for compelling content.

  • Use GovDelivery Web 2.0 GovDelivery Network to cross‐promote content with related organizations (can increase subscriber base 200% or more).
  • Leverage GovDelivery’s Discuss this Email blogging capabilities to engage users and provide a more dynamic subscription interface.


Additional Benefits & Measurable Results

  • Increase Website Usage. Messages sent through GovDelivery drive citizens back to the website to re-engage.
  • Cut Costs. Utilizing digital communication channels saves money on paper, postage and staff time used for traditional direct mailings.
  • Go “Green”. Sending communications electronically saves our forests and cuts transportation emissions and CO2.

For more information on GovDelivery, view this brochure and fill out the form on the right to request a demo or contact us.

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Time Savings

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Information Technology Savings

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Leveraging Digital Communications

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Offsetting Advertising Costs

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Printing and Postage Savings

Enter information below to learn how much money you can save on printing and postage.

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Scott Burns

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Dave Sommerness

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Mark Capaldini

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David Worsell

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Events & Webinars

Register for upcoming events and webinars for information on the latest trends, topics and best practices in government-to-citizen communication.

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Leadership

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Proactive Communication

In a world where people are no longer patient recipients of news but active seekers of information, communication strategies must deliver directly to the public for organizations to achieve goals and objectives.

GovDelivery's digital communication management platform gives government organizations the power to develop those relationships and satisfy a public that desires quality, trusted information. GovDelivery helps the government sector keep the public up-to-date and well informed about quality programs, services and updates critical to the safety and vitality of the community.

On-Demand SMS text messaging takes the relationship a step further, providing real-time information such as bus routes, train schedules, and meeting updates via direct text when requested by residents and stakeholders.

And GovDelivery’s "Discuss This Email" Blog and Share This Email capability integrate existing strategies into new channels of communication. Government organizations utilize multiple channels through one digital communication solution, to improve proactive communicate with the public and build a larger network of support for programs and services.

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Parliament - Use Case

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Success Stories

GovDelivery is proud to help government organisations proactively communicate with the public using multiple channels including email, text messaging, RSS and social media.
 

Below are just a few of our client success stories to demonstrate how GovDelivery helps government organisations increase reach, improve transparency and further engage the public.

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EIC Banner

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Excellence in Communications Award

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Deliver Real Value For Your Organisation

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In a time when the public sector is challenged to do more with less, GovDelivery connects government with the public in a way that cuts costs, simplifies communications, and pays for itself in 9 to 12 months!

For a quick estimate of how much you could be saving, enter the number of people who currently subscribe to your email notifications into our Quick Calculator. Our clients typically see £7 of real value improvements per subscriber and an average subscriber growth rate of 75% in the first year. To get more in-depth about how GovDelivery delivers real value, select one of our Advanced Calculators.

Savings range using GovDelivery
  £5.00 £7.00 £9.00
40% Growth
£4,500
£5,400
£6,300
70% Growth
£7,500
£9,000
£10,500
90% Growth
£10,500
£12,600
£14,700
What do these numbers mean?
Based on analysis of current GovDelivery clients seeking to generate savings or revenue growth through digital communications, our research shows that clients see £5-£9 of real value savings for each person who subscribes. This chart allows you to see across a range of possibilities; from modest growth/savings to exceptional growth/savings.

How GovDelivery Delivers Real Value

GovDelivery is the world’s leading government-to-citizen digital communication solution. Operating on a Software-as-a-Service platform, GovDelivery’s Digital Content Management is an automated system that uses email, SMS messages, RSS feeds, and social media to keep citizens informed when new information is available. GovDelivery assumes all the support, training, infrastructure and security risks. Government agencies experience cost savings, increased website usage, improved communication efficiencies, and better citizen engagement. GovDelivery clients typically see between £4 and £15 of real value improvements per subscriber. Here’s how we can provide you with the same value:

  • Reduce Printing and Postage Expenses. Sending notifications through email saves money on paper (£.08-£.14 /color copy), postage (£.44 - £1.10/item) and staff time used for traditional direct mailings.
  • Decrease Need for In-Person Visits, Phone Calls, and other Administrative Overhead. Using Digital Communication Management reduces higher cost interactions by encouraging public web interaction. It’s scalable and costs-per-transaction is dramatically reduced.
  • Simplify & Automate Communications. Simply update your website and GovDelivery sends out personalized email or wireless alerts to interested citizens. No more lists to maintain. No more creating separate emails for each item you need to communicate. No more worries about CAN-SPAM compliance.
  • Increase Website Use. More subscribers amounts to more information "pulled" by citizens. GovDelivery clients see website increases of 20% to 50%.
  • Achieve Greater Number of Subscribers vs. Traditional Email List Software. GovDelivery clients experience a 300% to 1,100% increase in number of subscribers thanks to partnering with similar government organizations through the GovDelivery Network.
  • Increase Revenue: GovDelivery provides an easy and convenient way for the public to pay for fishing licenses, business licenses, permits, recreation fees, etc. 
  • Remove Costly IT Infrastructure. GovDelivery is a SaaS provider. That means no maintaining servers and databases, no more upgrading software every few years, no need for expensive private technology consultants. We take care of all upgrades, hardware costs, implementation, and training. Also, we stay at the forefront of deliverability issues to ensure emails land in inboxes and not in junk folders. A full 98% of emails sent through GovDelivery make it to recipients' inboxes. More delivered messages means more citizen engagement, better compliance, and faster revenue collection.
  • Improve Service to Citizens. Giving people the information they want, when they want it, and how they want it delivered makes them happy and helps them feel connected to what’s going on with their government.
  • Go “Green.” Sending communications electronically saves our forests and cuts transportation emissions.

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Blog

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Experience

GovDelivery is the world's leading proactive public communication solution, offering government an effective method of reaching, informing and continually engaging the public. GovDelivery allows website visitors to subscribe to information of specific interest to them, creating a personalised portfolio of relevant information. When this content changes GovDelivery automatically sends multi-channel messages alerting them of new or updated information, encouraging subscribers back to the website. GovDelivery can help you:

  • Engage with the Public Effectively - Increase your audience by engaging with more people on topics of interest through their favoured channels and measure the success and value of the messages you send.
  • Utilise the most Powerful Communication Channels - The GovDelivery platform integrates the most powerful communication channels, including email, text messaging, social media and personalised RSS to reach the public in a single, easy to manage application.
  • Lower Communication Costs - Provides government a communication tool that cuts costs and provides a positive return on investment (ROI) in an average of 9-12 months. Through encouraging the use of more cost-effective digital channels, organizations are able to reduce costly in-person customer contact, printing and postage expenses and overall communication cost.

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Norfolk County Council achieves channel shift cost savings using efficient digital communication

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European Space Agency

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West Sussex County Council

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Suffolk County Council

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Dartford Borough Council

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Crawley Borough Council

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Sheffield City Council

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Herefordshire Council

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Norwich City Council

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Norfolk County Council

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Ministry of Justice

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National Audit Office

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Royal National Institute of Blind People

News

May 15 2012 | GovDelivery Releases Digital Communication Best Practices Guide for Public Sector GovDelivery, the leading provider of government-to-citizen communications solutions, announces availability of its first comprehensive guide to best practices for digital communications, highlighting the critical role of email within an integrated communications strategy. Titled "Public Sector Digital Communication Management Best Practices: The Critical Role of Email," the guide shares proven best practices for the most effective use of email, based on results from more than 500 government organisations, including many of the largest in the world.

Apr 30 2012 | Public Sector Expert, Dr. Gerald Power, Authors White Paper on Realising Benefits of Channel Shift GovDelivery announced the availability of a white paper by Dr. Gerald Power entitled "Chanel Shift: Realising the Benefits." Within the white paper, Gerald identifies what he calls the "golden thread" of common factors that connect successful channel shift projects and lead to the realisation of benefits. His assessment and presentation of best practices in project development and execution are aimed at providing guidance to the practitioners tasked with realising and measuring benefits from channel shift.
Source: MarketWatch

Mar 28 2012 | New Study Details Met Office’s Digital Communications Best Practices GovDelivery, a leader in cloud-based communication solutions for government, released a brief today that highlights the innovative work the Met Office has implemented throughout their communication across the UK. Weather affects everyone and the need to deliver accurate, timely, critical information using all the available modern communications channels is something that the Met Office has worked hard to achieve in recent years. The best practices brief, Integrated Communication and Social Media Forecast Looks Excellent for Met Office, discusses the Met Office's continued recognition from private sector companies, such as IBM and Econsultancy, and delves into the strategies and tactics that the Met Office is currently employing to great success.
Source: MarketWatch

Feb 19 2012 | GovDelivery Chosen as Cloud Computing Supplier for UK Government G-Cloud Initiative GovDelivery announced today that they have been accepted into the UK Government's G-Cloud programme and will be listed in the G-Cloud catalogue. The programme aims to create an online system that public sector organisations can use to find services and supplies without the restriction of lengthy contracts and complex procurement.
Source: Globe Newswire

Jan 19 2012 | UK Public Sector Digital Awards: Suffolk County Council Trading Standards wins for Best Social Media Here are more details of the winners of the 2011 UK Public Sector Digital Awards. Suffolk County Council Trading Standards impressed the judges by making use of the full social media arsenal in the battle against rogue trading in support of consumer protection and empowerment, combining blogs, a Facebook page, Twitter feeds and GovDelivery email updates to recruit and arm a diverse range of consumers with the weapons of consumer self-protection.
Source: PublicTechnology.net

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