Advanced Deliverability

Reach the public with important issues such as weather alerts or health information, without worrying whether messages are getting to your recipients. Everyday email deliverability becomes more challenging as an increasing amount of unsolicited mail continues to flood inboxes. According to Jupiter Research, 25 percent of legitimate email messages never make it to the intended recipients, even though they’ve opted to receive them.

GovDelivery stays at the forefront of deliverability issues to ensure emails land in inboxes and not in junk folders. 98 percent of emails sent through GovDelivery make it to recipients’ inboxes, compared to an industry average of 80 percent (Source: Return Path).

Maintain whitelist status with major ISPs

GovDelivery maintains whitelist status with major ISPs to ensure email delivery.

Monitor “block” lists

A”block” list is an explicit list of senders from whom ISPs will not accept mail. GovDelivery actively monitors these lists to ensure that it remains off them.

Maintain clean email lists

People change email addresses frequently, making it a certain that today’s clean mail lists will contain bad addresses tomorrow. GovDelivery automatically validates email addresses with ISPs and proactively removes invalid email addresses from lists.

Confirm permission

“Block” listers are imposing increasingly stricter permission standards for bulk email senders, including requiring senders to confirm permission to send to recipients. Permission to send to recipients is given when subscribers sign up to receive email updates. GovDelivery automatically sends confirmation emails subscribers whenever a new profile is created or changes are made to an existing profile.

Adhere to federally mandated CAN-SPAM email compliance standards

Remaining on top of ever-changing anti-spam regulations is no easy task. GovDelivery dedicates significant resources to stay up-to-date on current email laws to ensure its clients are compliant.