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Success Stories | Parliament - Use Case Parliment engages the public thourgh the use of digital communicationsAdvanced Reporting
91 percent of online adults use email (Pew Internet & American Life Project), making it the most effective channel for government-to-citizen communication.
Detailed reporting capabilities are fundamental to enhancing and measuring the effectiveness of communications. Real-time tracking and reporting from GovDelivery enables system users to view email delivery metrics to ensure communications are achieving desired goals.
Government-wide results: Over 50 percent of subscribers to federal government content open or click on an email at least once every 45 days.
Email Delivery and Response Tracking
View aggregated and individual email results. See who opened the email and which links subscribers clicked. Reporting shows aggregated statistics and which items generated the most subscriber interest.
GovDelivery Email Delivery Metrics
- Email messages sent and delivered
- Recipients who opened each email and clicked through content on website
- Links generating the most activity
- Deliverability data
