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Success Story Icon Success Stories | DSA Shifts Communication Channels to Reduce Avoidable Contact and Enhance Service to Customers Part of Driving Standards Agency’s success is their approach to utilsing the GovDelivery communications platform.
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Digital Communication Management

GovDelivery is the only comprehensive digital communication management platform designed specifically for the public sector. This web-based solution monitors websites for content updates and automatically generates email or text message alerts when changes are detected on designated web pages. Alerts can go directly to subscribers or an administrator for approval and routing. Of course, messages can also be sent manually at any time.

Proactive Communication of Compelling Content for Enhanced Citizen Service

1) Personalization. Give citizens the information they want, when and how they want it.

  • Citizens are empowered with 10 to 40 times more subscription options than with standard email list software. The variety of relevant content allows organizations to experience a 300% to 1,100% increase in subscribers.
  • All content choices are offered in a single subscription system. Website visitors subscribe to information of specific interest to them, creating a portfolio of relevant information and delivery preferences (e.g. how they would like to receive their updates, via email, text message, or RSS alerts).

2) Automation. Streamline the process of communicating new information to the public. Learn More.

  • Use GovDelivery to monitor individual web pages or RSS feeds to automatically deliver email and text message (SMS) alerts to citizens when content updates occur.  
  • Choose to manually send emails and text messages (or add special content in email footers) when there is new and compelling content to promote.

3) Deliverability. Utilize proven delivery infrastructure. Learn More.

  • GovDelivery stays at the forefront of deliverability issues to ensure emails land in inboxes and not in junk folders. In fact, 98% of emails sent through GovDelivery make it to recipients' inboxes, compared to an industry average of 80% (Source: Return Path).

4) Cross-Promotion. Build a large audience for compelling content.

  • Use GovDelivery Web 2.0 GovDelivery Network to cross‐promote content with related organizations (can increase subscriber base 200% or more).
  • Leverage GovDelivery’s Discuss this Email blogging capabilities to engage users and provide a more dynamic subscription interface.


Additional Benefits & Measurable Results

  • Increase Website Usage. Messages sent through GovDelivery drive citizens back to the website to re-engage.
  • Cut Costs. Utilizing digital communication channels saves money on paper, postage and staff time used for traditional direct mailings.
  • Go “Green”. Sending communications electronically saves our forests and cuts transportation emissions and CO2.

For more information on GovDelivery, view this brochure and fill out the form on the right to request a demo or contact us.