Success Stories

We're thrilled to have a tool that allows us to enhance communication and provide improved citizen service. When dealing with something as significant as traffic incidents and closed roads, it is critical that we get information out in a timely manner – and the email alerts and dynamic widgets help us accomplish this. This real-time information sharing is critical to keeping the public informed and empowered to make smarter travel choices.
-Helen Rix, Deputy Website Manager, Highways Agency

British public gives warm reception to digital messages

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Needs Assessment

The Department of Energy and Climate Change (DECC) was created in October 2008 to bring together energy policy with climate change mitigation policy. One mission of DECC is to support consumers by providing citizens with information that allows them to save money and save the environment by improving energy efficiency in their homes and daily lives.

DECC is committed to being an open and transparent government department, and aims to ensure that data is as accessible as possible. DECC continues to look for ways in which to develop a greater range of published data to help provide greater transparency.

Solutions

DECC leverages GovDelivery Digital Communication Management to deliver important updates on legislation, energy markets and emerging technologies. The agency communicates official information through multiple channels and has integrated its email communication with its social media presence on YouTube, Flickr, and Twitter to increase its reach and impact.

Results

The Department of Energy and Climate Change began offering email alerts through the GovDelivery system in April 2010. The department has since established a group of nearly 23,000 subscribing citizens and has sent nearly 750,000 personalised messages. Subscribers are able to choose from over 50 unique subscription topics including the DECC blog, Emerging Technologies updates and the Green Deal Newsletter. The most popular subscription topics have more than 10,000 subscribers each: press releases, legislations, and the DECC Stakeholder Newsletter.

DECC has dramatically increased its reach by cross-promoting related website content and subscription topics to its subscribers through the GovDelivery Network. The unique Web 2.0 Network allows the public to sign up for updates from multiple sources the first time they register as a subscriber.

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