Norwich City Council deployed GovDelivery to improve government-to-citizen communication
Needs Assessment
- Improve communication by informing interested citizens of city news and updates by email.
- Offer updates on specific information as well as a general e-newsletter to proactively notify citizens of changes to the website.
- Capture additional information on those visiting the website including affiliation with Norwich and reason for visiting the website.
Solutions
Norwich City Council selected GovDelivery, a web-based solution that monitors websites for content updates and automatically generates email alerts when changes are detected on designated webpages.
Results
- Sent more than 711,500 emails telling subscribers of updated website information.
- Obtained more than 7,400 subscribers.
- Gained the ability to communicate effectively with their citizens with minimal administrative oversight.
- Incorporated specific subscription items including:
